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US Consumer Watchdog Proposes Rules to Regulate Data Brokers and Protect Privacy

The Consumer Financial Protection Bureau (CFPB) is proposing new regulations to curb predatory practices by data brokers, which often sell sensitive personal information without consent, contributing to scams and threats to national security. The proposed rule would require data brokers to obtain explicit authorization before sharing sensitive data, aligning their practices with those of credit reporting agencies under the Fair Credit Reporting Act. This initiative aims to protect consumers and enhance privacy in an era where personal data is increasingly vulnerable to misuse.

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